Hello again, it's time for another installment of Naught Products. You might notice a trend here... I'm targeting product lines that claim to be natural and safe, when in reality they are everything but.
Today's focus: Aveeno. Let's take a look at a few of their products, shall we? First on the chopping block: Aveeno's Positively Radiant Daily Moisturizer SPF 30. Aveeno's website says the following of the product:
"...contains clinically proven Total Soy Complex to brighten and even skin tone, and natural light diffusers, like mica and silica, to reflect light to visibly smooth imperfections and immediately bring out skin's natural radiance. Now, skin is able to receive protection from both the sun and premature aging. Daily use leaves skin softer and smoother and "
Let's take a closer look at this product. This product is considered a moderate to high hazard. It contains Urea. Sound familiar? Yes, it is essentially urine. Or at least it's in urine as a waste product. Also, Oxybenzone, which is really nasty stuff that bioaccumulates and causes organ toxicity. Also in this gem of a product is PEG-100 Stearate and Methylisothiazolinone, which also contribute to organ toxicity.
Another highly hazardous product from Aveeno is the plain old Positively Radiant Moisturizing Lotion. This sham of a "natural" product gets a rating of 9 out of 10 (10 being most toxic). It contains BHT, DMDM Hydantoin, Methlyparabens, Propylene Glycol, as well as many other toxic chemicals that a smarty like you will want to avoid.
Again, this company completely downplays the dangerous chemicals it uses, and tries to highlight the very few "natural" ingredients it contains. This brand uses ingredients known to cause developmental and reproductive toxicity, allergies, immunotoxicity, neurotoxicity, endocrine disruption, organ system toxicity, irritation, and biochemical or cellular level changes.
That said, let's all scoff collectively at Aveeno's "Active Naturals" line. Ready and....go!
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